This is SoFLX and the stories of those who live, work, and play here.

Aerial view of downtown Penn Yan, NY lit by golden hour sun

The Southern Finger Lakes Housing Market: What Your Money Actually Gets You

$200K buys you a Victorian with original woodwork on a tree-lined street. A farmhouse with land. A real yard. Not a starter home, a real one. The Southern Finger Lakes is what happens when affordability meets actually beautiful. Prices are moving. The window is still open.
Carol Messina smiling at the fence line of her Sweet Farm property in Penn Yan

She Swore She’d Never Move Back to Upstate New York. Then She Did.

Carol Messina swore she'd never move back to Upstate New York. Then Sweet Farm relocated to Seneca Lake and offered her a job. Two years later, she's living in Penn Yan, running development and communications for a farm animal sanctuary, and making the case for small-town life in the Southern Finger Lakes.
Black-shingled riverside building with a chimney along the water in the Southern Finger Lakes

The Math That’s Moving Remote Workers to the Southern Finger Lakes

In a time when you are most likely to be able to work from anywhere, more people are running the numbers and landing in the Southern Finger Lakes.
Calm Finger Lake shoreline with waterfront cottages under a clear sky

The Southern Finger Lakes Are a Climate Refuge. Here’s Why.

Freshwater, stable temperatures, no wildfires or hurricanes, no sea-level risk. Geography makes the case. The Southern Finger Lakes checks nearly every box researchers use when identifying places built to last through climate change. Here's why.