This is SoFLX and the stories of those who live, work, and play here.

Dr. Rashida Vassell smiling mid-conversation in a bright indoor setting

The Journey to a New Life and Room to Grow

Dr. Rashida Vassell and her family moved to Southern FLX not imagining the professional and personal opportunities this new life would bring.
Clara and Benny Boricombia standing together outside their colorful food truck

From NYC to the Southern Tier: Two Soldiers, One Food Truck, New Home

Two Army National Guard soldiers relocated to the Southern Finger Lakes for a temporary assignment and ended up building a new business and falling in love with the region. Their story is one of unexpected roots, community support, and building a business in a region that made space for something new.
Sunlit trail winding through a green hardwood forest in the Finger Lakes National Forest

Getting Outside in the Southern Finger Lakes: The Complete Guide

New to the Southern Finger Lakes or still deciding? Here's your full outdoor recreation breakdown — trails, kayak launches, ski resorts, and more.
Couple walking hand in hand down a leafy trail in the Southern Finger Lakes

Moving to SoFLX: Will I Belong Here? An Honest Answer for Anyone Asking

The Southern Finger Lakes is predominantly white and mostly rural. But it is also home to a wonderful LGBTQ+ community, thriving arts organizations, and a growing number of people from urban centers, other countries, and various backgrounds.